The Futura Rewards Program is a cash-based program popular with Canadians saving money for a variety of important goals including education, retirement, student debt reduction, charitable giving or simply personal saving and/or use. Futura Rewards Members earn cash rewards by shopping with hundreds of Futura Reward partners including local & national retailers, service companies, online stores, financial services companies and product manufacturers.
Snapshot
Cash equivalent currency: $1 Futura Rewards = $1 Canadian
“Young family” demo
550,000 Members
350,000 active
72% female
74% 25-44
43% >$60K HHLD income
Merchants wishing to leverage the many business-building benefits of a consumer rewards program, without incurring the significant cost and human resource investment to create a stand-alone program, can easily do so by becoming Futura Rewards Partners.
Merchant Benefits
Easy to implement – merchants can be “live” in the program in just a few weeks with no need to invest in expensive hardware or software. Most merchants can use existing debit/credit terminals or a simple web connection to issue rewards.
More spending from existing customers – no merchant captures 100% of customer spending and the average business loses about 10% of customers to competitors each year; keep your current customers happy and increase their spending with your business -Loyalty program users spend 40% more with participating businesses*
New customers – 45% of loyalty program users will switch businesses to earn rewards*; Futura Reward members are looking for more places to earn rewards.
Word of Mouth Awareness – Reward program members are 70% more likely to actively recommend a participating merchant than non-members†
Program logo use – adding program branding to your ads helps you gain extra visibility and appeal with program Members in your trade area(s), increasing advertising impact.
Additional advertising support – Program Merchants receive listings on the Futura Rewards website Community Pages and are promoted in our Monthly Member emails
Program transaction reporting – all merchant Partners receive web-based access to invaluable program transaction data; use this data to better understand your customers; top postal codes, average drive times, basic demographic information, preferred media habits, etc. – to help you fine-tune direct marketing deployment, better select target demo media and generally make your marketing more effective & efficient.
Merchant-branded Program Materials – companies who wish to add their branding to Futura Reward program materials can take advantage of our flexible co-brand program .
Futura Rewards Co-Brand Program
The Futura Loyalty Group develops co-brand programs which allow organizations to apply their branding to the basic Futura Rewards program materials, including collector cards, card carriers and website landing page. In this manner companies can enjoy all the benefits and cost-savings of participating in our existing coalition program, while leveraging their own branding with customers.
How it works?
- You determine what your customized materials will look like, using our templated guidelines – Futura can develop the artwork in our studio or work with you/your design agency
- We produce the materials for you; a 5,000 card minimum is required for co-branded materials
- You engage your customers and encourage them to enroll in Futura Rewards
- Your customers use your co-branded card when they transact in your location(s)
- Your customers can also use your co-branded card to earn Futura Rewards when they transact with any other Futura Rewards partners, increasing the value of your card and strengthening your customers’ affinity with your brand
FUNDRAISING GROUPS
The Futura Rewards Program offers a low effort/low cost fundraising solution for any type of fundraising organization. Thanks to our cash-based rewards currency, groups, charities and non-profit associations and their supporters can leverage program participation to raise funds.
How it Works?
- Your organization registers as a group with Futura Rewards and purchases a minimum of 50 Futura Reward collector cards (custom cards are available – 5,000 card minimum)
- You promote Futura Rewards to your supporters/members, encouraging them to join the program using the cards your organization purchases, and patronize Futura merchant locations
- Members register their card with The Futura Rewards Program
- Members earn Futura Rewards whenever making purchases from Futura Partner companies (and, if applicable, can continue to use their membership cards as usual – to access your preferred vendors, etc.)
- Your group earns a pre-determined % of all rewards earned by your members/supporters at Futura Reward merchant locations (a minimum of 25% goes to your organization – supporters keep the balance or can donate up to 100%)
- Your organization uses contributed rewards to pay for activities, programs, etc.
Benefits
- Your group automatically receives a percentage (determined by you) of all rewards when your supporters join Futura and shop with Futura Partners
- Your organization’s member card has greater value for members – it serves as membership identification and earns cash rewards from Futura merchants, increasing their affinity for your organization
- Ongoing rewards offer a long term recurring revenue stream to complement existing fundraising activities, providing predictable, new revenue
- Your members earn cash rewards – as part of the Futura Rewards Program – free to join
- Eliminates donor fatigue – your Members donate to your organization simply by using their membership card…limits your requests of them and reduces associated marketing costs
- Helps keep member contact info up to date – your Members provide Futura with current contact information; share with you, with their permission
- Card can be used with your preferred vendors – as flash benefit card with companies already providing discounts or other benefits to your members
- Your organization helps support local businesses – when your Members opt into The Futura Rewards Program and use the card with participating merchants in their areas
*The Loyalty Guide, 2007. †COLLOQUY study, March 2009.