The Futura Loyalty Group’s merchant reporting system is a web-based, password-protected business intelligence tool that merchant partners can access 24/7. The merchant reporting system offers businesses extraordinary insights into their customer relationships, providing them with critical demographic, psychographic and transactional data based on program-related transactions that take place in their store or place of business. Merchant Partners can then use this customer data to better understand who their customers are, what they are like, where they come from, what their media habits are, etc. and then better direct marketing efforts, saving money.
Features & Benefits
24-7 Self-Serve Reporting – Easily create useful reports
Customer Mapping – Determine where your customers live; core trade area(s)
Best Postal Codes – Pin-point what postal codes contain the greatest concentrations of customers. Use this information to target flyers, postal walks, etc.
Customer Demographic Summary – Basic information (age, sex, income, education, etc.) that can be used to better direct media selection and increase advertising effectiveness
Customer Cluster Definition & Segmentation – Better understand what customer “types” you attract and focus on getting more of them. Using Priszm data, merchants can ascertain what types or “clusters” of consumers are coming into their businesses and use the information to identify areas containing more of these customer clusters, drawing them into their places of business using targeted communications.